News; Best Nike Mercurial Superfly CR7 FG Soccer Cleats Gold Red

Published: Saturday 28 November, 2015


California Chrome gets first major sponsorship California Chrome stands outside of the barn after his morning work out in preparation for the Preakness Stakes at Pimlico Race Course.(Photo: Tommy Gilligan/USA Today Sports) If you're planning on watching Saturday's Belmont Stakes, you'll likely see the Skechers brand prominently displayed on California Chrome, the locally owned horse running for the Triple Crown. ESPN's Darren Rovell reported Sunday that California Chrome, co owned by Topaz Lake's Steve and Carolyn Coburn, nike soccer cleats on sale has received a rare major sponsorship in horse racing, with potentially more to come. The shoe brand Skechers will be worn by Chrome's team members and the horse's blanket and barn will don the Skechers' logo. ESPN reported that Skechers can also use Chrome's image in marketing for a month after the race. California Chrome is aiming to become the first Triple Crown winner since 1978. "We're a marketing company that just happens to be in the footwear business," Skechers CEO Robert Greenberg told ESPN, while not releasing the monetary terms of the marketing deal. "We're spending a couple bucks to the roll the dice and if this horse wins it all, we'll be part of it." Horses rarely earn major marketing deals Chrome's deal is reportedly the largest in horse racing since UPS picked the name Big Brown for the 2008 Triple Crown contender but California Chrome's rags to riches story has led to rising attendance and television ratings for the first two legs of the Triple Crown. Skechers decision to sign California Chrome is a strategic play consistent with its decision to market toward an older audience rather than battle in the more difficult young crowd, which is dominated by Nike. Horse racing is typically viewed by an older crowd and Skechers already has marketing deals with retired athletes Joe Montana (57 years old), Joe Namath (71) and Pete Rose (73). post time. NBC SPORTS ALREADY A WINNER Skechers isn't the only company cashing in on California Chrome. NBC Sports is, too.



Perhaps the only people as happy about Chrome's success than the Coburns and their partners, Perry and Denise Martin, are the executives at NBC Sports, which broadcasts the three Triple Crown races. With Chrome running for the Triple Crown at the Belmont, television ratings on NBC are expected to spike. The New York Times reports that since 2001, the average viewership for the Belmont when a Triple Crown is possible is 16 million viewers. When the Triple Crown isn't possible, that number falls to 7 million. The highest ratings came in 2004 when Smarty Jones narrowly lost before 21.9 million viewers. California Chrome is the most popular horse since Smarty Jones, who had an equally intriguing backstory (his trainer was murdered by his stepson). Chrome has made it a good year for horse racing. Last month, Churchill Downs saw its most profitable Kentucky Derby week ever, when including the wagering totals, and the Preakness Stakes set an attendance record with 123,469 people and had its highest television ratings since 2009. NBC Sports has doubled its Belmont coverage to 16 hours. The first Nike Mercurial Superfly CR7 fans at the Belmont will get a button saying, "Bring it Home California Chrome." Santa Anita, where Chrome won the Santa Anita Derby in April, will give out souvenir nasal strips to fans who watch the Belmont from their race track. Chrome wears a somewhat controversial nasal strip when running. In his final full speed training session Saturday, Chrome ran 5 furloughs in a blazing 59.93 seconds. "I couldn't ask for anything more," Chrome's assistant trainer, Alan Sherman, told the AP. "It was a perfect work. He's ready." At 12 furloughs, the Belmont is the longest race in Chrome's career.

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